Tiny Toolkit

AdSense Revenue Estimator

Estimate your Google AdSense earnings based on monthly page views, click-through rate, and cost per click. Use the niche presets to model realistic CTR and CPC values for your content category. Results show monthly and annual earnings alongside effective RPM so you can compare monetization efficiency across traffic sources.

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Frequently Asked Questions

What is a good CTR for AdSense?
Average AdSense CTR typically ranges from 1–3%. News and general content tend toward 1–1.5%, while niche sites with highly targeted audiences can see 2–4%. Unusually high CTR (above 10%) may trigger invalid click investigations.
What is a realistic CPC for AdSense?
CPC varies enormously by niche. General content might average $0.10–0.20, tech and software $0.30–0.80, and finance or legal content $1–5 or more. Geographic audience also matters — US and UK traffic commands higher CPC than most other markets.
What is RPM and how is it different from CPM?
RPM (Revenue Per Mille) is your actual earnings per 1,000 page views, calculated after Google's revenue share. CPM is what advertisers pay per 1,000 impressions. Google keeps roughly 32% of ad revenue, so your RPM will typically be lower than the advertiser CPM.

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