Customer Lifetime Value (LTV) is the total revenue you can expect from a customer over their entire relationship with your business. Enter average revenue per customer, gross margin, and churn rate to calculate LTV. Compare it against your Customer Acquisition Cost (CAC) to check whether your unit economics are healthy — an LTV:CAC ratio above 3:1 is generally considered strong.
Calculate your monthly burn rate, net burn, and cash runway in months. See when you'll run out of money and how much you need to raise to hit a target runway. Free.
Calculate the profit or loss on your ad campaigns. Enter spend, CPC, conversion rate, average order value, and gross margin to see ROAS, ROI, CAC, and break-even thresholds. Free.
Calculate your conversion rate from visitors and conversions, see total value and value per visitor, and model the revenue impact of improving your CVR by 10%, 25%, 50%, or 100%. Free.
What Is Churn Rate and How Do You Calculate It?
Churn rate measures how quickly you lose customers. Even a small difference in monthly churn leads to dramatically different outcomes over time. Here's the formula and what it implies.
What Is MRR and ARR? A Plain-English Guide
MRR and ARR are the two most cited revenue metrics in subscription businesses. Here's what they measure, how to calculate them correctly, and the four components that drive MRR changes.
What Is Customer Lifetime Value (LTV)?
LTV defines how much you can rationally spend to acquire a customer. Here's the formula, how to use the LTV:CAC ratio, and the levers that move LTV over time.
What Is Customer Acquisition Cost (CAC)?
CAC is how much it costs you to acquire one paying customer. Here's what to include in the calculation, how to interpret your LTV:CAC ratio, and why CAC tends to rise as you grow.
